10 Secrets to Getting the Perfect Headshot for LinkedIn (You Won’t Believe #7!)

Your LinkedIn profile is your digital handshake—often the first impression you make on potential employers, clients, or collaborators. And let’s face it: in a sea of profiles, your headshot is one of the easiest ways to stand out. A professional, polished photo can open doors, while a poorly chosen one might leave those doors firmly shut.

But getting the perfect headshot isn’t as simple as showing up and saying “cheese.” It requires a mix of preparation, technique, and a few insider tricks to bring out your best self. Whether you’re looking to land your dream job, attract high-profile clients, or simply up your networking game, these 10 secrets will help you nail the ultimate LinkedIn headshot.

And trust us, secret #7 is a game-changer you won’t want to miss!

Preparation is Key

1. Choose the Right Outfit

Your outfit sets the tone for your headshot and plays a significant role in how you’re perceived. Opt for professional attire that aligns with your industry and the message you want to convey. A tailored blazer or simple button-down shirt works well for most professions, while creative industries might allow for a bit more personality. Stick to solid colors or subtle patterns, as busy prints can be distracting. Avoid bright white unless paired with a jacket, and ensure your clothes are wrinkle-free and well-fitted.

2. Grooming and Hygiene

A polished look is essential for a professional headshot. For men, this might mean a clean shave or neatly trimmed beard. For women, consider a light, natural makeup look that enhances your features without being overdone. Hair should be neat and styled in a way that feels true to you. Pay attention to small details—clean nails, fresh breath, and even a quick check for lint or stray hairs can make a big difference.

3. Know Your Brand

Your headshot should reflect your personal brand and professional goals. Take some time to think about how you want to be perceived. Are you aiming for approachable and friendly? Confident and authoritative? Creative and dynamic? Whatever your message, ensure your expression, clothing, and overall vibe align with that vision. Share your goals with your photographer so they can help guide the session toward the right look and feel.

4. Bring a Prop

Props can help personalize your headshot and give a sense of your personality or profession. Whether it's a laptop, a book, or something relevant to your industry, props can create a more dynamic and engaging image. They also add context, making your headshot feel more authentic and reflective of your brand, which can resonate with your audience.

During the Photoshoot

5. Master Your Posture

Your posture can make or break your headshot. Good posture conveys confidence and professionalism, while slouching can make you look unsure or disengaged. Sit or stand with your shoulders back and your chest slightly lifted. Keep your chin down just enough to avoid the dreaded "up-the-nose" angle, but not so much that you lose your natural jawline. If you’re unsure, I’ll help guide you to strike the perfect balance!

6. Smile Naturally

A genuine smile can make you look approachable and trustworthy, but forcing one can have the opposite effect. Think of something that makes you happy or laugh—this will help relax your facial muscles and create a more natural expression. If you’re not a fan of smiling with your teeth, a soft, closed-lip smile works just as well. Remember, your expression should match the tone of your personal brand, whether that’s friendly, confident, or authoritative.

7. Focus on Your Eyes (The Surprise Secret!)

Your eyes are the first thing people notice, and they can communicate volumes about your personality. A sharp, focused gaze conveys confidence and approachability. To achieve this, look slightly above the camera lens rather than directly into it. This subtle adjustment creates a more dynamic and engaging connection with the viewer. If you’re feeling nervous, blinking a few times right before the shot can help relax your expression and make your eyes appear more natural.

Technical Aspects

8. Choose the Right Background

The background of your headshot should complement, not compete with, your image. Clean, neutral backdrops such as white, gray, or soft gradients work well for most industries, keeping the focus on you. If you want to add a bit more personality, consider a subtle texture or a background that reflects your work environment, like a modern office or an outdoor setting. Avoid cluttered or overly busy backgrounds, as they can distract from your face and dilute your professional message.

9. Work with a Professional Photographer

While DIY headshots might save money, they often lack the polish and quality needed to stand out. A professional photographer understands lighting, composition, and how to bring out your best angles. They can also provide guidance on posing and expressions to ensure you look natural and confident. Investing in a skilled photographer is investing in your career—it’s a decision that can pay off in opportunities and credibility.

10. Give Yourself Options

The last thing you want is for your online presence to feel stale or inconsistent. Using the same photo everywhere can make you seem one-dimensional. Plus, you’re missing out on the opportunity to show different sides of your business persona. Plus, imagine having two headshots—one for LinkedIn and another for your website or social media. Both consistent with your brand but giving you the flexibility to tailor your image for different platforms.

Your LinkedIn headshot is more than just a photo—it’s your personal ambassador in the professional world. By following these 10 secrets, you’ll be equipped to create a headshot that captures your confidence, professionalism, and unique personality. Whether you’re gearing up for a career move, networking with industry leaders, or simply building your personal brand, your photo will leave a lasting impression that speaks volumes.

So, put your best face forward, book that photoshoot, and get ready to turn heads (and profiles) on LinkedIn. And remember, secret #7 is your ultimate game-changer—don’t underestimate the power of your gaze!

Your dream opportunities are just a click away—make sure your headshot is ready to open the door. Now go shine!